The story behind the brand

I used to wear "busy" like a badge of honor.

Until I realized that burning the candle at both ends was only leaving me in the dark.

Hi, I’m Elena.

I am a certified holistic life coach, a mother, and a recovering perfectionist. I help high-achieving women unlearn the habits of hustle so they can build a life that feels as good as it looks."

My mission is simple: to help you create space. Space to breathe, space to grow, and space to actually enjoy the business you’ve built.

How I got here...

Five years ago, on paper, I had it all. The corporate job, the growing family, the steady income.

But inside? I was drowning in cortisol. I was snapping at my kids, sleeping 4 hours a night, and running on caffeine and anxiety.

It took a health scare to force me to stop. I began studying somatic healing, breathwork, and sustainable business systems. I realized that success doesn't require suffering."

What you can expect

I’m a holistic life coach for women who want it all, but not at the expense of their health. Through mindful systems and soul-led strategy, we will reclaim your time.