Visual proof of the magic that happens when strategy meets serenity.
I believe every brand has a soul. My role is simply to clear away the noise so that soul can be seen. Below is a curation of recent collaborations with florists, artists, and gentle leaders.
A rebranding journey for a bespoke florist.
The Problem:
Clara came to me feeling disconnected from her visual identity. Her arrangements were wild, organic, and architectural, but her branding felt rigid and corporate. She needed a home for her work that felt as wild as the flowers she grew.
The Solution:
We drew inspiration from the English countryside and the texture of dried petals. We created a custom serif logotype that feels rooted in history, paired with a color palette of rust, sage, and deep charcoal.
The Result:
"Elaine saw the heart of my business before I could even articulate it. Since the rebrand, I have booked my highest ticket weddings to date."
Great design is not an accident. It is the result of deep listening, intuitive strategy, and refined craftsmanship.
If you are drawn to beauty that feels intentional, personal, and enduring, I would love to hear from you.
Download your free Gentle Brand Mood Guide and begin shaping a visual world that reflects your inner one.
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