THE JOURNAL

The Strategy Edit

Practical insights on branding, design, and business growth for the modern founder.

Featured Insight

BRAND STARTEGY

How to Clarify Your Message in Three Simple Steps

A clean, strategic method for defining what you do, who you serve, and why it matters.

How to Clarify Your Message in Three Simple Steps

f you struggle to answer the question "So, what do you do?", you are likely losing sales. Here is a clean, strategic method to define who you serve and why it matters—in one sentence.

Brand Strategy
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How to Clarify Your Message in Three Simple Steps

Beyond the Logo: What a Brand Strategy Actually Is

You have a logo and a color palette, but you still feel like your marketing is messy. Here is why a visual identity without a strategy is just a decoration—and how to fix it.

Brand Strategy
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Beyond the Logo: What a Brand Strategy Actually Is

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