THE JOURNAL

The Strategy Edit

Practical insights on branding, design, and business growth for the modern founder.

Featured Insight

BRAND STARTEGY

How to Clarify Your Message in Three Simple Steps

A clean, strategic method for defining what you do, who you serve, and why it matters.

How to Clarify Your Message in Three Simple Steps

f you struggle to answer the question "So, what do you do?", you are likely losing sales. Here is a clean, strategic method to define who you serve and why it matters—in one sentence.

Brand Strategy
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How to Clarify Your Message in Three Simple Steps

Beyond the Logo: What a Brand Strategy Actually Is

You have a logo and a color palette, but you still feel like your marketing is messy. Here is why a visual identity without a strategy is just a decoration—and how to fix it.

Brand Strategy
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Beyond the Logo: What a Brand Strategy Actually Is

5 Signs You’ve Outgrown Your DIY Brand

Are you embarrassed to send people your website link? If you’re raising your prices but your online presence looks "homemade," you are leaving money on the table.

Business Growth
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5 Signs You’ve Outgrown Your DIY Brand

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